Websites: Empowering Safer Choices Online

Technology has revolutionized the way we can share our work with more energy, more personality, and more impact. We produce site designs, information architecture plans, and navigation systems tailored to your audiences to promote usability and accessibility and with 508 compliance. Through content management systems, search engine optimization, and custom-designed layouts, Abt can educate, inform, and build awareness of virtually any topic with a click of the button.

That’s part of our communications support to EPA’s Safer Choice Program, which includes research and planning, web design and development, digital and print materials, and social and interactive media. We also help the Safer Choice Program conduct partner outreach at conferences and trade shows, and design and implement awards programs, such as the 2015 and 2016 Safer Choice Partner of the Year Awards. Abt supported EPA’s effort to redesign the DfE label by gathering input on design options across multiple channels, including consumer focus groups, an online survey, and interviews and listening sessions with partners and stakeholders. The result is a new label that better conveys the scientific rigor and benefits of the program. The new Safer Choice label launched in 2015 and can be found on more than 2,000 consumer and institutional chemical-based products.