Visual Identity & Branding: Shining a Light on Homelessness

Abt works to uncover our clients’ unique value proposition to create a customer experience that leaves a recognizable and memorable impression among audiences. We infuse market research and an audience-centric approach to develop brand strategies that deliver targeted content, persuade values and behaviors, and position products and programs. We design a visual identity communicate and reinforce the value, tone, voice, and personality of the brand.

To highlight annual homelessness trends in a report to Congress, Abt’s creative team used these principles to design a two-part report, including a user-friendly reference-style flip guide with enhanced charts, custom infographics and illustrations, and a tiered-table structure to organize and present findings relevant to key audiences.